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Company: Retail Company Industry: Retail Industry
Job Description:
Develop marketing plans in line with Macau market trends and the company’s business strategy.
Formulate annual and key project marketing plans, translating business growth strategies and objectives into clear marketing actions.
Manage the content strategy for owned media channels (e.g., official website, WeChat Official Account, App, in-platform content spaces).
Collaborate with creative, photography, and design teams to create compelling visual and content experiences, enhancing consumer/merchant awareness of products and activities.
Oversee the full-cycle management of marketing activities from planning to execution, including new product launches, promotional campaigns, and member marketing initiatives.
Coordinate cross-functional teams (e.g., Purchasing, Operations) to ensure alignment on campaign timelines, materials, budget, and resources.
Continuously optimize campaign strategies based on market feedback and user insights to improve ROI and conversion efficiency.
Establish and monitor marketing KPIs, providing management with data-driven insights and actionable recommendations.
Continuously optimize content and campaign performance through post-campaign analysis, and analysis of loyalty and behavioral data.
Job Requirements:
Bachelor's degree or above, preferably in Marketing, Communications, Advertising, Business Administration, or related fields.
Minimum of 6 years of experience in marketing, with at least 4 years in a managerial role.
Familiarity with the Macau local market environment and consumer characteristics.
Experience in supermarket business or backgrounds in retail, e-commerce, or FMCG industries are preferred.
Excellent communication and coordination skills, capable of driving cross-departmental collaboration.
Experienced in team management, able to lead and motivate subordinates to achieve goals.
Results-oriented, strong logical thinking and execution ability.
Fluent in written and spoken English and Chinese; proficiency in Cantonese is a plus.